Goat Getters

This project won an ADDY for Packaging Design at the Jacksonville Regional ADDY awards.

Introducing Goat Getters – a goat milk brand crafted to resonate with health-conscious consumers while integrating engaging infographics to showcase the benefits of goat milk consumption. This project is a silver–tier winner of the regional Jacksonville advertisement (ADDY) awards this year. One challenge of this endeavor was the development of a compelling tagline: ‘Choose Better, Be a Goat Getter.’ This succinct mantra embodies the brand’s ethos, urging consumers to embrace a healthier lifestyle with Goat Getters. Central to the branding narrative are the handmade illustrations of the brand’s beloved mascot, Gulp the Goat. Complementing Gulp’s vibrant presence is a playful color palette infused with energy, primarily a signature green that reminds the customer of the environmental benefits of the product. The milk carrier not only serves as a vessel for the products but also embodies the commitment to sustainability. The packaging features a QR code, linking consumers to the online platform where they can conveniently purchase our products or explore related offerings. The specialty goat milk beverages – including classic goat milk, chai goat milk, and chocolate goat milk – cater to discerning palates, ensuring a delightful experience for every consumer. Through meticulous attention to detail and unwavering dedication to quality, Goat Getter’s emerges not just as a brand, but as a lifestyle choice – empowering individuals to make healthier, more conscientious decisions.