The goal of this project was to rebrand a restaurant. This included creating true lines, taglines, brand voice and tone, logos, and a redesign of the exterior, interior, menus, and merchandise. For this project, the Gypsy Cab Cafe was chosen and rebranded to the Cab Company Cafe. The goal of this rebranding was to remain relevant to our audience by creating a stronger brand identity, including a unified voice and tone for the brand as well. Our brand captures the target audience’s attention through the use of friendly type, an explanatory name, and a wonderful themed dining experience. The largest challenge encountered during this rebranding was choosing a strong color palette that resonates with locals and tourists alike and sticks with the taxi theme. Because of this, a black, white, burnt orange, and yellow color palette was chosen to give off the cozy cab aesthetics while also creating an appetizing atmosphere.